Home & Personal Care Products


We put the consumer and our partners first and really understand what they need and persevere to deliver excellent customer service. We are not just different for different sake


Ditra home and personal care products was established more than 30 years ago to provide spray dried detergent powders for the local market.Today it has evolved into a company that focuses on developing and distributing brands in the home and personal care markets, including our flagship brands TAJ. As the region’s leading contract manufactures of multinational products, we inherited world-class manufacturing expertise in home and personal care products.

At Ditra, we are not the biggest or the market leader, but its the reason we try harder

Wherever you are, we are determined to support our partners by better understanding your business and customers offering relevant choice, with excellent value

Our goal has always been to offer tailored to the region, by listening to what customers really want, with unrivalled local knowledge and keen market research, Ditra responds rapidly to right price

Essence of who we are

That are locally tailored to better meet market needs
DITRA is the distributor of its own consumer brand
Because no one knows the market as well, is as committed, agile and quick to react
The market is dominated by multinational brands & follower brands, but very few challenger brands
For the trade who want to offer their clients a more complete range of options, and consumers who want more for their money

TAJ – A Flagship Brand

Taj is the tried and trusted brand, the hard working brand, the only brand that offers a range of products that offers a total solution for all your cleaning requirements

TAJ – Product Range

Laundry Products

Dish washing Liquids

Air Fresheners

Domestic Insect Killers

House Hold Cleaning Products